Post by moon125 on Nov 2, 2024 0:29:54 GMT -5
Have you ever thought about the question, "Why is a website useless if you spent little effort promoting it?" No? Then we suggest you think about it now! Because the way you choose to create a website determines how much profit it will bring you in the future.
In this article, we will look at the most obvious options for the outcome of events: from cheap website development to receiving high-quality promotion. We will also learn how economical and comprehensive website creation affects your investments in promotion.
Why does a website need promotion?
Imagine that the idea of creating your own shopify website design website is a seed of a plant. How well you take care of its planting determines how quickly it will start to grow. Ideally, you also want to see its fruits as soon as possible. By spending little effort on preparing the soil, you get slow growth and rare rudiments of fruits. And vice versa, by directing maximum effort, you get a full-fledged money tree. For favorable growth, you need to constantly fertilize the soil and water the plant, then it will reward you with juicy gifts.
Let's assume the following condition, what will happen to your tree if you stop watering it and fertilizing the soil? That's right, it will die. The same is true for a website: preparing the soil and planting the seed is creating a website and placing it on the Internet, promotion is fertilizing and watering, and the fruits are the desired profit.
Developing a website with minimal functionality increases the cost of website promotion, as it requires more effort, content processing and functionality expansion. Thus, the cheaper the initial cost of website development, the more expensive its promotion will be.
And yet, why does a website need promotion? To attract customers stably , it is necessary to keep the website afloat, in accordance with the modern sphere of IT technologies. Expand its capabilities, make it as convenient as possible for the client to use and regularly publish new information. This requires time and money. In addition, “promotion for a website” is comparable to “watering a money tree”. Hence, we conclude: regular development is the key to success.
The site is your money tree
Let's talk about the sequence of work in website promotion
Today, website promotion (SEO optimization) includes an extensive list of tasks of various directions. The resource is filled with quality content, an audit is carried out, technical work, layout, attributes, updating meta_title and title, improving usability for potential clients and other tasks directly related to promotion.
Below I will name many terms that name this or that action in optimization. If I describe the meaning of each, the article will stretch to incredible sizes. You can easily find the meaning of the term in Yandex or Google search. The terms are quite deep, but easy to understand.
Deep analysis of the site . In order to determine the strategy of the optimization project, the first step is a thorough analysis of the site and the products offered on it, the subject matter and the study of competitors. Based on the data obtained, a list of works is made that will be carried out on the site during optimization. The specialist determines whether it is necessary to make global changes, clarifies with the programmers how much time it will take and helps the client decide on the contribution to optimization. Such detailed work takes more than one working day.
Semantic core. When the optimization strategy is approved, the semantic core is formed. It is important to correctly compile a list of key phrases that are suitable for the web resource. At this stage, more than 10,000 different queries and pages issued by search are processed, which in one way or another are suitable for your site. An SEO specialist emphasizes at least 20 hours - only for the compilation of the semantic core. The development and preparation of content can take the whole week.
Optimization. If you want to see your site in high positions, you need to improve and expand the structure, optimize specific product cards for identified high-frequency queries. For example, category pages are formed for popular queries, and filter pages are formed for queries that are less popular.
Internal optimization. Then comes the optimization of internal linking and optimization of the site content. The usability of the site architecture is achieved, the acceptability of the content for users (usability). Friendly setup for search engine spiders, because it is the spiders that are responsible for the natural promotion of the site by positions in the search.
External optimization. The baton is passed to external optimization of the site, obtaining links, increasing traffic to the site. Increasing the conversion of the site, thanks to which potential buyers become your clients. Ranking each page of your site. All this is necessary for the improvement and development of the resource, because you created it not just to hang on the network. Taking a new step towards developing yourself and your business, you need to use the world information computer network in full.
It is also necessary to take into account the fact that competitors do not sleep and also carry out regular work on their site. When thinking about promoting your site, remember that the site is your money tree . It must constantly receive care from you in order to continue to give juicy fruits. Therefore, working on your site once is not enough for it to bring profit. The site is something that cannot be stopped in development.
In this article, we will look at the most obvious options for the outcome of events: from cheap website development to receiving high-quality promotion. We will also learn how economical and comprehensive website creation affects your investments in promotion.
Why does a website need promotion?
Imagine that the idea of creating your own shopify website design website is a seed of a plant. How well you take care of its planting determines how quickly it will start to grow. Ideally, you also want to see its fruits as soon as possible. By spending little effort on preparing the soil, you get slow growth and rare rudiments of fruits. And vice versa, by directing maximum effort, you get a full-fledged money tree. For favorable growth, you need to constantly fertilize the soil and water the plant, then it will reward you with juicy gifts.
Let's assume the following condition, what will happen to your tree if you stop watering it and fertilizing the soil? That's right, it will die. The same is true for a website: preparing the soil and planting the seed is creating a website and placing it on the Internet, promotion is fertilizing and watering, and the fruits are the desired profit.
Developing a website with minimal functionality increases the cost of website promotion, as it requires more effort, content processing and functionality expansion. Thus, the cheaper the initial cost of website development, the more expensive its promotion will be.
And yet, why does a website need promotion? To attract customers stably , it is necessary to keep the website afloat, in accordance with the modern sphere of IT technologies. Expand its capabilities, make it as convenient as possible for the client to use and regularly publish new information. This requires time and money. In addition, “promotion for a website” is comparable to “watering a money tree”. Hence, we conclude: regular development is the key to success.
The site is your money tree
Let's talk about the sequence of work in website promotion
Today, website promotion (SEO optimization) includes an extensive list of tasks of various directions. The resource is filled with quality content, an audit is carried out, technical work, layout, attributes, updating meta_title and title, improving usability for potential clients and other tasks directly related to promotion.
Below I will name many terms that name this or that action in optimization. If I describe the meaning of each, the article will stretch to incredible sizes. You can easily find the meaning of the term in Yandex or Google search. The terms are quite deep, but easy to understand.
Deep analysis of the site . In order to determine the strategy of the optimization project, the first step is a thorough analysis of the site and the products offered on it, the subject matter and the study of competitors. Based on the data obtained, a list of works is made that will be carried out on the site during optimization. The specialist determines whether it is necessary to make global changes, clarifies with the programmers how much time it will take and helps the client decide on the contribution to optimization. Such detailed work takes more than one working day.
Semantic core. When the optimization strategy is approved, the semantic core is formed. It is important to correctly compile a list of key phrases that are suitable for the web resource. At this stage, more than 10,000 different queries and pages issued by search are processed, which in one way or another are suitable for your site. An SEO specialist emphasizes at least 20 hours - only for the compilation of the semantic core. The development and preparation of content can take the whole week.
Optimization. If you want to see your site in high positions, you need to improve and expand the structure, optimize specific product cards for identified high-frequency queries. For example, category pages are formed for popular queries, and filter pages are formed for queries that are less popular.
Internal optimization. Then comes the optimization of internal linking and optimization of the site content. The usability of the site architecture is achieved, the acceptability of the content for users (usability). Friendly setup for search engine spiders, because it is the spiders that are responsible for the natural promotion of the site by positions in the search.
External optimization. The baton is passed to external optimization of the site, obtaining links, increasing traffic to the site. Increasing the conversion of the site, thanks to which potential buyers become your clients. Ranking each page of your site. All this is necessary for the improvement and development of the resource, because you created it not just to hang on the network. Taking a new step towards developing yourself and your business, you need to use the world information computer network in full.
It is also necessary to take into account the fact that competitors do not sleep and also carry out regular work on their site. When thinking about promoting your site, remember that the site is your money tree . It must constantly receive care from you in order to continue to give juicy fruits. Therefore, working on your site once is not enough for it to bring profit. The site is something that cannot be stopped in development.